Originally posted Aug 11, 2023
Six months since becoming the biggest TikTok trend in the world, the Dumb Ways to Die brand has never been stronger. Earlier this week, its TikTok hit a massive 5M followers alongside some astronomical YTD numbers:
- 5.6B views of the trend
- 180K unique renditions of the Dumb Ways to Die CapCut template
- 350M+ views for owned channel content
- 50M minigames played for Dumb Ways to Die 4 since launching in May
This has set the scene for two amazing new launches this week:
Dumb Ways to Climb is out now iOS and Android – Watch the trailer now!
This suspenseful new platformer takes the Dumb Ways to Die franchise to dizzying new heights. The objective is simple. You control a Bean who must climb up a seemingly infinite series of bizarre obstacles. Get ready to question all your life choices as one false move can send you straight back to the beginning…
Dumb Ways to Die: The Card Game is now live around the world! – Watch this trailer too!
Get ready to play with fate! We’re excited to announce a hilarious new way to interact with your favorite beans – Dumb Ways to Die: The Card Game! We’ve partnered with Spin Master Games to create a game that puts the fate of the Beans in your hands. Who will be the last Bean standing?
Download Dumb Ways to Climb and Dumb Ways to Die 4 today for FREE on the App Store and Google Play.